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Developer Center Article

Brian Takle
Macromedia

During the development of the Pet Market blueprint application, the team at Macromedia explored the power of Macromedia Flash MX to create a rich, engaging web application interface. From their experience came a long list of reasons why Macromedia Flash is an excellent platform for designing and developing powerful interfaces like the one in the Pet Market application.

This article examines five of the most compelling reasons for developing application interfaces with Macromedia Flash MX:

·	Designing for a single platform
·	Making a connection with the audience
·	Increasing development efficiency
·	Loading data from the server
·	Reducing round-trips and refreshes

Designers should also look at Macromedia Flash Best Practices, which is another article that analyzes the Flash side of the Pet Market blueprint application, as well as the Macromedia Flash MX Application Developer Center.

Brian Takle frequently writes marketing and technical pieces for Macromedia. His company Inbox Consulting, LLC is a small technology-focused writing organization based in Minnesota.