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Dean Utian
 

Winter Olympics: Multimedia Created in Director


In February 2002, Salt Lake City hosted one of the most successful Winter Olympic Games in history. Much of the success of the event can be credited to the friendly and helpful volunteer workforce who provided full guest services, including general help and information, checking tickets, showing visitors to their seats and security support. The volunteers maintained a constant presence to support spectators’ needs. These volunteers received ‘Job Specific Training’ in the form of multimedia presentations authored in Macromedia Director.

Training a large group of people from a variety of backgrounds and age groups is a challenging task. People respond and learn differently. One of the primary benefits of multimedia is that the viewers’ interest is held longer and information retention is improved.
 
Faced with training thousands of volunteers, we looked to Macromedia Director. With this tool, we designed training presentations that combined a wide variety of media types and broadened the appeal to the widest possible audience. One of the key strengths of Director is its ability to create high impact applications. We managed to create a presentation that not only informed the audience but entertained them as well.
 

Training Goals
Volunteers came from all over the country—and even from other parts of the world—to be part of the Olympic 2002 workforce. The ‘Job Specific Training’ had the following objectives:

  • Provide information about volunteer's games-time roles, duties, and responsibilities
  • Present an opportunity for volunteers to meet each other
  • Motivate the volunteers and show appreciation for their contribution to the Olympics
 
Slide with the various roles that volunteers would play
 
Delivering the Presentation
The ‘Job Specific Training’ was projected in an auditorium-type setting, allowing volunteers to take notes, relax, and have refreshments during the presentation. Audience participation was integrated into the training session to maintain interest, excitement, and make the session more fun.
 
Although each volunteer only watched the presentation once, the trainers needed to present the material many times, in subsequent sessions. Several trainers delivered the same presentation repeatedly. The application had to be designed so that all of the trainers could control it in a clear and easy way.
 
Preparing the Training
Before beginning the development of any multimedia application, you must first research your subject and establish finite goals. Proper pre-production planning makes the development of any application easier—while minimizing the chance for mistakes along the way.
 

Research Checklist
Our first step in the planning process involved assessing the audience and the needs of the project. The following is a checklist of the questions we asked ourselves:

  1. What are the objectives of the training?
    • To educate volunteers and provide them with critical information
    • To expose the volunteers to games-time operations
    • To motivate volunteers
    • To entertain volunteers and present an enjoyable training
  1. Who is the audience?
    • Age range: 18 to 80 years
    • Education: Mostly college students and some retired professionals
    • Cultural background: A wide variety, with local participants and visitors
  1. What are the audience’s expectations?
    • To be informed of their duties
    • To participate in a group effort and support the event
  1. Technical considerations: What platform? Delivered on the web or on CD?
    • Windows-based presentation on laptop computers.
    • Full-screen display required
  1. What are the creative considerations?
    • Information must be clear and concise
    • Text must be easy to read and understand
    • Vivid graphics delivered at a rapid pace, to hold viewer's interest
    • Present a strong message, but avoid overwhelming elements
    • Engaging and fun to watch
  1. What elements should we include?
    • Video scenarios
    • Static images and text
    • Animated demonstrations
    • Sound effects
 
The above list is an abbreviated research outline of the project. The key thing about planning is to clarify the needs of the project and identify what must be done to meet those needs.
 
Meeting Project Goals and Objectives
We used a variety of elements to ensure that the training was successful. People absorb information in different ways, so we reiterated our training information using different elements.
 

Video
Video played a big part in the training, because we wanted cinematic realism. A film crew was hired to film the various volunteer roles and scenarios they would face. A key part of understanding the job was to watch people performing the roles. Not only did we create short clips, we also created a ‘Day in the Life’ segment, which presented a typical day for a volunteer.

 
The video was recorded and displayed at the highest possible quality. We decided to use DVD video linked into the presentation at key points. We used the Onstage DVD Xtra to support this integration.
 
Static Slides
The slides outlined key points, so that the trainers would be sure to cover the most important details.
 
Slides were used to highlight the key points of the presentation
 
Animated Demonstrations
2D animation was used to demonstrate how to perform various tasks. For example, we created a simple animated clip illustrating the security procedures to be followed as the guests entered the event areas.
 
Animation of pedestrian screening to train security procedures
 
Involving the Audience
To add interest to the presentation, a character was created to guide the audience through the presentation. This character, named Stan the info man, was the typical host (general volunteer). Stan's behaviors were staged in advance to show volunteers how to deliver good customer service. The audience was entertained by Stan’s singing and dancing, and at the same time they learned how to meet and exceed visitors’ expectations.
 
Stan the info man
 
The training session took over two and a half hours. It was a long time to retain the attention of the audience. To provide some relief from the lecture-style training, two interactive activities were included in the training session. The first used a game-show metaphor for teaching a Games Volunteer's role of checking accreditation (staff member's ID). The activity used Stan as the Game-show host and the volunteers interacted with him as he asked questions from the audience. The audience participated by shouting the answers to the contestants and Stan provided the appropriate gong, buzz, boo, or cheer.
 
Contextual Referencing
It is important to orient the user within a presentation. This was especially true for our training session, because we didn't want the audience to become bored or distracted, wondering how much of the training was left to see. By integrating the main sections into a footer ‘timeline’, the audience could, at any time, know where we were in the context of the entire presentation.
 
The footer timeline allowed viewers to see where they were in the presentation
 
Structuring the Presentation
The content had to be delivered in a consecutive order. A linear structure appeared to best suit the project. However, an element of flexibility needed to be built in to allow for backtracking, skipping sections, or jumping ahead if needed. While it was desirable to go through all the content in the order it was supposed to be presented, we also needed the ability to adjust in case of unexpected circumstances. Question time can take longer than expected, the power can go out, and fire alarms can go off. All of these situations were encountered during the delivery of presentations. Luckily, our navigational structure allowed for a quick recovery every time.
 
The success of any application can only be measured by its effectiveness in communicating the intended message to the intended audience. If the knowledge and competence of the volunteers was any indication of their training, then Macromedia Director proved a most effective tool in integrating of all the components in a project of this magnitude.
 
 

About the author

Dean is an architect turned multimedia consultant, with experience in teaching Director and other digital applications. He runs two courses at the University of New South Wales, Sydney, Australia, and has been a consultant for the Sydney 2000 Summer Olympics and Salt Lake 2002 Winter Games. Dean also runs a multimedia company called Multimedia Creative, that offers training and project support as well as development of a wide range of multimedia applications, 3D visualizations, and exhibition installations. Dean has co-written a book on Director (Foundation Director 8.5), and maintains a set of online tutorials and resource information. In his spare time, Dean enjoys sports and painting.

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