MACROMEDIA DELIVERS FREE CUSTOMIZABLE HTML TEMPLATES FOR FIREWORKS 2
Fireworks 2 Customers Using Dreamweaver, GoLive, or FrontPage Benefit from More Efficient Web Workflow

Internet World Spring - Los Angeles, CA - April 14, 1999 - Macromedia, Inc. (NASDAQ: MACR) today announced new customizable HTML templates for Fireworks 2, the newest release of Macromedia's award-winning Web graphics production environment. With the new templates, Fireworks 2 users can export clean, compact HTML code pre-formatted for Adobe GoLive. The new templates also address customer requests for specific HTML and JavaScript coding styles. The new Adobe GoLive templates round out Fireworks 2 support for popular Web authoring software—including the award-winning Macromedia Dreamweaver 2, and Microsoft FrontPage. By tightly integrating graphics and code, Fireworks 2 enables teams to efficiently manage Web workflow throughout Web site creation and maintenance. The templates are now available as a free download from http://www.macromedia.com/support/fireworks/down_index.fhtml.

"Fireworks 2 has helped us improve productivity with powerful features for integrated graphics, coding and sitewide editing," said Bob Stratton, Director of Design Technology at Rare Medium, which has developed sites for clients such as General Mills, Mattel, Pfizer, Microsoft, and the New York Times. "With the new customizable HTML templates, we're able to quickly process and integrate complex designs during site development while maintaining a high standard of quality and consistency in our graphics and code. By automating repetitive production tasks, Fireworks 2 reduces time spent on tedious and error-prone tasks, allowing us to focus on the more creative aspects of design to add value for our customers."

With the new GoLive templates, Fireworks rollovers display as buttons and can be previewed in the GoLive interface. Fireworks Hot Spot behaviors display as GoLive actions on image maps and can be viewed and edited in the GoLive inspector. Fireworks disjoint rollovers display as GoLive actions and can be edited in the GoLive inspector. In addition, users can customize each template to meet corporate or client-specific HTML and JavaScript coding standards, ensuring a consistent look and feel across an entire site or project.

"Everyone on the Web design team can use Fireworks with their HTML editor of choice because of the pre-coded templates for leading Web authoring software and the ability to customize those templates," said Diana Smedley, senior product manager for Fireworks at Macromedia. "By tightly integrating Web graphics with the underlying HTML source code, Fireworks 2 users can customize the best Web graphics production solution that meets their specific needs. When using Fireworks with Dreamweaver, customers get the added benefit of Roundtrip visual editing of Web graphics."

ABOUT FIREWORKS 2
Fireworks 2 is the newest release of Macromedia's professional Web graphics production environment. With powerful new features for designing, optimizing, and integrating Web site graphics, Fireworks 2 effectively bridges the gap between graphics and code, enabling efficient Web workflow across design and development teams.

Fireworks 2 is now available for Macintosh and Windows platforms for an estimated street price of US $199 in North America, or for US $129 as an upgrade from previous versions of Fireworks. Fireworks 2 can also be purchased with Macromedia Dreamweaver 2, the leading solution for professional Web site design and production, as part of the Dreamweaver/Fireworks Studio for US $399. Together, Dreamweaver and Fireworks provide an unbeatable environment for producing dynamic Web graphics and clean HTML code. For a limited time, Adobe GoLive customers can upgrade to the Dreamweaver/Fireworks Studio for US $299. Interested parties should call (800) 457-1774 for details. For more information or to download a free 30-day evaluation copy, visit http://www.getfireworks.com.

ABOUT MACROMEDIA
Macromedia's mission is to add life to the Web. By providing its award-winning Web Publishing, Web Traffic, and Web Learning solutions to Web designers, consumers, and the enterprise, Macromedia is delivering a completely new generation of Internet tools and technologies designed to transform the Web experience. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 500 employees worldwide and is available on the Internet at http://www.macromedia.com. Macromedia also hosts one of the most engaging entertainment sites on the Web at http://www.shockrave.com.

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