San Francisco, California—July 26, 2000—Macromedia, Inc. (NASDAQ: MACR) today announced Macromedia Generator 2 Enterprise Edition is being deployed by leading brands and e-commerce sites to quickly deliver high-impact, data-driven, personalized Web content and applications. Joe's Outdoors, MVP.com, and ru4 use this high-performance, scalable solution on their high-trafficked sites to deliver customized, visual Web experiences.

"Macromedia Generator 2 Enterprise Edition has already been embraced by sites that need a powerful solution to deliver personalized, data-driven visual content," said Diane Rogers, vice president of product marketing. "Macromedia Generator is the only solution on the market that gives enterprises the power to visualize their brand, the personalization solution to attract and retain visitors, and the scalability to service thousands of site visitors in real time."

G.I. Joe's, a sports and outdoor gear retailer, is using Macromedia Generator 2 Enterprise Edition as the backbone of its new e-commerce site, JoesOutdoors.com. The site, which is entirely rendered using Macromedia Flash, is completely automated with hierarchical menus, multiple page lists, various product image sizes, search results pages, and size charts created automatically and updated in real-time based on database information.

"Macromedia Generator 2 Enterprise Edition enables G.I. Joe's to deliver a site that reflects our real-time inventory through a visually appealing interface," said Marc Mieher, Chief Information Officer of G.I. Joe's. "Without Generator, we would be forced to either have an updated site with less visual appeal, or a visual site which may not match the actual inventory. But now, we have the best of both worlds."

MVP.com is the premier source for outdoor and sporting goods merchandise, apparel, and insight. In order to gauge the effectiveness of its site, MVP.com turned to OpinionLab for a custom solution. OpinionLab uses the power of Macromedia Generator 2 Enterprise Edition to enable MVP.com to get real-time customer feedback on its Web site through OpinionLab's highly interactive Web user feedback program, OnlineOpinion. Macromedia Generator allows OpinionLab to transform raw data into real-time, high-impact, visual graphs and reports for MVP.com.

"MVP.com requires live customer feedback data from their Web sites to be immediately transformed into engaging Macromedia Flash content, without any delays," said Rand Nickerson, CEO and founder of OpinionLab. "Macromedia Generator 2 Enterprise Edition is the only solution available on the market that is scalable enough to handle real-time demand for presenting visual data."

ru4 uses Macromedia Generator 2 Enterprise Edition to dynamically create the ru4 Affiliate Window, which allows ru4's merchants, such as CDNow and Patagonia, to custom-build and distribute rich-media, interactive banners to their affiliates. The Affiliate Window lets customers browse and interact with products directly on affiliate sites, increasing sales, conversion, and clickthrough rates. With the use of flexible templates that separate content from design, Generator allows retailers to select and update the products in a Window in minutes, guaranteeing up-to-date and relevant merchandising. An example of an Affiliate Window can be viewed at www.fashionbrokers.com.

"Macromedia Generator 2 Enterprise Edition enables us to deliver dynamic window content that can be updated on a moment's notice to reflect the current merchandise a retailer wants to target to consumers," said Isaac Lidsky, ru4 co-founder and Director of Product Development. "Using Macromedia Generator, ru4 can offer merchants and affiliates the most timely, convenient affiliate marketing solution to date."

ABOUT MACROMEDIA GENERATOR 2 ENTERPRISE EDITION
Macromedia Generator 2 Enterprise Edition is currently shipping starts at $30,000, including support and maintenance. Professional services and 24x7 support are available at additional cost. It runs on Windows NT/2000, Sun Solaris, and Red Hat Linux platforms. The Enterprise Edition is available through a Macromedia sales representative; please call (800) 806-4218.

ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning products empower developers to provide the most engaging experience on the Web, and enable more effective e-business. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,200 employees worldwide and is available on the Internet at www.macromedia.com.