Macromedia UCON 2001—New York City, NY —April 11, 2001—Macromedia, Inc. (NASDAQ: MACR) today announced that leading companies like Concert, the AT&T and British Telecom global venture, GMAC Commercial Mortgage and Sony Classical are choosing Macromedia solutions to deliver high-impact, data-driven, personalized Web experiences.

Macromedia Flash 5 and Generator are used together by companies to deliver impressive visuals populated with real-time data. Using templates authored in Macromedia Flash 5, developers merge high-impact Macromedia Flash visual content with real-time data using Macromedia Generator.

"Macromedia Flash is the standard for delivering high-impact visual information on the Web," said Peter Goldie, vice president of product management, Macromedia. "More businesses are now merging those visuals with dynamic data to make the content as timely and informative as it is engaging and interactive."

Concert designed its customer portal to support almost 300 global companies, offering them an on-line environment in which to conduct business with Concert, learn more about the company and its capabilities and enjoy access to a host of news and information sources. Working with NexusGroup, a Web integrator that develops custom e-business solutions, Concert developed a portal that looks and works in a spectacular way, incorporating real-time, dynamic news feeds and alerts, fed from internal and third party sources. Since launching the portal application, Concert has used the same technologies to enhance its www site at http://www.concert.com.

"Macromedia Flash and Generator met our requirements for a compelling front end, personalized content and dynamic presentation," said Simon Cooper, Vice President e-Marketing, Concert Global Accounts. "The solution also offers the ability to run on any client platform and to be accessible on dial-up bandwidth without requiring Java applets and heavy-duty training and maintenance. In an upcoming release of the portal, Macromedia Flash and Generator will be used to create an eService Dashboard to connect customers with legacy and newly developed service applications."

GMAC Commercial Mortgage Corporation will be using Macromedia Flash and Generator in the next release of Realpoint, a comprehensive and up-to-the-minute Web-based resource portal for investment professionals who examine, track and trade commercial mortgage-backed securities. Realpoint blends insightful industry news and commentary with sophisticated analytical tools and direct access to a team of 25 seasoned commercial real estate analysts.

"We see the Web as the premier platform for creating value on an individual level, and the way to this value is through a combination of personalization, customization, and usable content," said Eric Spellman, Sr. Program Manager, GMAC Commercial Mortgage. "We leverage Macromedia Flash and Generator to integrate our unique content with rich presentation-layer features to keep Realpoint on the cutting edge of both mortgage analytics and technology."

SonyClassical.com is the online brand for the world's #1 classical recording label, designed to extend the label's marketing efforts and promotion of artists and recordings. The graphic designers, content producers, and programmers behind SonyClassical.com rely heavily on Macromedia products including Macromedia Flash, Director Shockwave Studio, Dreamweaver, Fireworks, and Generator. Macromedia Flash offers SonyClassical.com users a high level of interactivity throughout the site. On the home page, for example, Macromedia Flash Player delivers a new sound clip each time a visitor enters the site. Macromedia Generator helps SonyClassical.com make automatic, data-driven content updates to the site for new albums, featured artists, tour schedules, news, and other frequently changing information. Recently, SonyClassical.com used Macromedia Flash, Generator, and Director to develop the world's first online listening stations, similar to the public CD-player stations found in real-world record stores.

"SonyClassical.com is built from the ground up using a wide range of Macromedia products. These integrated solutions not only help us save production time and make the site more interactive and sticky, but they allow us to unleash our full creativity without being restricted by technology," said Manech Ibar, Director New Media, SonyClassical.com. "Macromedia Flash, Director, and Generator has literally cut in half the time required to update the listening stations on a weekly basis."

PRICING AND AVAILABILITY
Macromedia Flash 5 is $399, and the Flash 5 Generator Studio, which includes Generator 2 Developer Edition, is $1099. Macromedia Generator 2 Enterprise Edition is now available at the reduced price of $2,999 per CPU. Discounts start at 4 CPUs and site licensing is available. Macromedia Flash 5 runs on Windows and Mac. Generator server runs on Windows NT/2000, Sun Solaris, and Red Hat Linux platforms. Macromedia Flash and Generator are available at the Macromedia Online Store.

ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business solutions. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,700 employees worldwide and is available on the Internet at www.macromedia.com.