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MACROMEDIA FLASH PLAYER SUPPORT ANNOUNCED FOR THE NOKIA 9200 COMMUNICATOR SERIES
Macromedia Flash MX enables developers to create rich device content and applications
 

CeBIT 2002—Hannover, Germany—March 13, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced that Macromedia Flash Player support will be available for the Nokia 9200 Communicator Series, an integrated device for mobile professionals that combines a high-resolution color display with multimedia capabilities. Macromedia Flash Player is the leading rich client for Internet content and applications across the broadest range of platforms and devices. Macromedia Flash MX, which will ship on March 15, contains new features and templates that will enable rapid creation of content and applications for Internet-enabled devices. For more information on Macromedia Flash MX, please visit www.macromedia.com/go/flashmx.

"Macromedia Flash is the standard for delivering rich, interactive content to leading devices and platforms. Macromedia Flash MX enables developers to be more productive when creating content and applications that target existing versions of the player for mobile carriers and service providers," said Beth Davis, general manager, Macromedia. "With the Nokia 9200 Communicator Series, Nokia is making mobile devices even more useful for the mobile professional by delivering a device that serves as a phone, Internet terminal, and organizer in one connected handset."

Zoomamap has been using Macromedia Flash to develop a rich location-based mapping application for the Nokia 9210 Communicator and is already seeing the benefits of using proven technologies to create rich front-ends to applications.

"For industry players to generate meaningful revenues from the new generation of wireless applications, consumers must be shown compelling advantages over existing technologies. To drive consumer adoption, these applications should provide a richer, more visual experience, improved ease of use, and excellent performance over today's networks," said Jean-Marc Holder, CEO, Zoomamap. "Thanks to Macromedia Flash, we were able to create such an application, integrate content from a variety of sources, and be up and running on the extremely popular Nokia 9210 Communicator, in a matter of days."

Developers and content providers save time and gain additional market opportunities for their content and applications by delivering Macromedia Flash content that can be created once and used across Internet-enabled devices including wireless handsets and PDAs, as well as on the web or desktop PC. Many consumer electronics manufacturers, mobile carriers, and service providers are using Macromedia Flash content as a value-added service to differentiate themselves from their competitors by ensuring their customers have engaging content specifically tuned for their devices, which also increases customer retention and adds potential new revenue streams.

Content and applications can be easily created in Macromedia Flash MX to run on devices that support earlier versions of Macromedia Flash Player. The Macromedia Flash Player 6 SDK, available for device manufacturers later this year, will enable them to build support for the latest player into their devices and platforms.

Macromedia Flash Player 5 is expected to be available in the second quarter for Nokia 9200 Communicator Series including the new Nokia 9210i Communicator and the Nokia 9290 Communicator, available in late 2002 in the Americas. Communicator owners will also be able to download Macromedia Flash Player for the Nokia 9200 Communicator Series from the Nokia web site.

ABOUT MACROMEDIA
Macromedia (Nasdaq: MACR) is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at www.macromedia.com.