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CeBIT 2002Hannover, GermanyMarch 13,
2002Macromedia, Inc. (Nasdaq: MACR) today
announced that Macromedia Flash Player support will
be available for the Nokia 9200 Communicator Series,
an integrated device for mobile professionals that
combines a high-resolution color display with multimedia
capabilities. Macromedia Flash Player is the leading
rich client for Internet content and applications
across the broadest range of platforms and devices.
Macromedia Flash MX, which will ship on March 15,
contains new features and templates that will enable
rapid creation of content and applications for Internet-enabled
devices. For more information on Macromedia Flash
MX, please visit www.macromedia.com/go/flashmx.
"Macromedia Flash is the standard for delivering
rich, interactive content to leading devices and platforms.
Macromedia Flash MX enables developers to be more
productive when creating content and applications
that target existing versions of the player for mobile
carriers and service providers," said Beth Davis,
general manager, Macromedia. "With the Nokia
9200 Communicator Series, Nokia is making mobile devices
even more useful for the mobile professional by delivering
a device that serves as a phone, Internet terminal,
and organizer in one connected handset."
Zoomamap has been using Macromedia Flash to develop
a rich location-based mapping application for the
Nokia 9210 Communicator and is already seeing the
benefits of using proven technologies to create rich
front-ends to applications.
"For industry players to generate meaningful
revenues from the new generation of wireless applications,
consumers must be shown compelling advantages over
existing technologies. To drive consumer adoption,
these applications should provide a richer, more visual
experience, improved ease of use, and excellent performance
over today's networks," said Jean-Marc Holder,
CEO, Zoomamap. "Thanks to Macromedia Flash, we
were able to create such an application, integrate
content from a variety of sources, and be up and running
on the extremely popular Nokia 9210 Communicator,
in a matter of days."
Developers and content providers save time and gain
additional market opportunities for their content
and applications by delivering Macromedia Flash content
that can be created once and used across Internet-enabled
devices including wireless handsets and PDAs, as well
as on the web or desktop PC. Many consumer electronics
manufacturers, mobile carriers, and service providers
are using Macromedia Flash content as a value-added
service to differentiate themselves from their competitors
by ensuring their customers have engaging content
specifically tuned for their devices, which also increases
customer retention and adds potential new revenue
streams.
Content and applications can be easily created in
Macromedia Flash MX to run on devices that support
earlier versions of Macromedia Flash Player. The Macromedia
Flash Player 6 SDK, available for device manufacturers
later this year, will enable them to build support
for the latest player into their devices and platforms.
Macromedia Flash Player 5 is expected to be available
in the second quarter for Nokia 9200 Communicator
Series including the new Nokia 9210i Communicator
and the Nokia 9290 Communicator, available in late
2002 in the Americas. Communicator owners will also
be able to download Macromedia Flash Player for the
Nokia 9200 Communicator Series from the Nokia web
site.
ABOUT MACROMEDIA
Macromedia (Nasdaq: MACR) is passionate about what
the web can be. Its award-winning products empower
designers and developers to efficiently create and
deliver the most engaging experiences on the web,
and enable innovative Internet business applications.
Headquartered in San Francisco, Macromedia has more
than 1,400 employees worldwide and is available on
the Internet at www.macromedia.com.
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