Sunnyvale and San Francisco, CA—October 23, 2002—Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, and Macromedia, Inc. (Nasdaq: MACR) today announced that Macromedia Flash Communication Server MX has been integrated into SBC Yahoo! DSL, a broadband service developed through an alliance between Yahoo! and SBC Communications Inc. An innovative Internet service that delivers an entirely new kind of broadband experience, SBC Yahoo! DSL uses Macromedia Flash Communication Server MX to deliver streaming video news and movie trailers on-demand.

Subscribers have the ability to experience the rich multimedia content made possible by Macromedia’s technology directly from the SBC Yahoo! DSL homepage. The front page, which contains news stories that are handpicked by editors and updated throughout the day, includes an embedded multimedia window that displays streaming on-demand video clips accompanying select features, breaking news stories and entertainment, health, lifestyle, sports and finance news. Video content is provided by Reuters, the Associated Press, AccuWeather.com, and Yahoo!'s entertainment properties, including movie trailers and celebrity interviews from Yahoo! Movies and Yahoo! TV, as well as music videos and exclusive artist interviews from LAUNCH, Your Yahoo! Music Experience.

“By integrating Macromedia Flash Communication Server MX into SBC Yahoo! DSL, members can have instant access to streaming content with very little buffering and without having to open a separate media player,” said Jim Brock, senior vice president of major initiatives, Yahoo! Inc. “This illustrates how Yahoo!’s independent position in content and content delivery platforms allows us to focus entirely on delivering the best experience for our users. Yahoo! and SBC expect to continue innovating and adding new features to SBC Yahoo! DSL, thus offering users an ever-expanding, engaging and useful broadband experience.”

“As a significant part of the next-generation offerings of Yahoo!, Macromedia is enabling new forms of collaboration and communication with Macromedia Flash Communication Server MX,” said Beth Davis, senior vice president, marketing, Macromedia. “Macromedia Flash Communication Server MX delivers robust, immersive content that improves the online user experiences across leading devices and platforms.”

Designed to take full advantage of a broadband connection, SBC Yahoo! DSL delivers an unparalleled online experience, with new levels of personalization and ease-of-use, rich content, superior interactivity, and a bundle of valuable premium services. SBC Yahoo! DSL offers consumers what they want, when they want it.

Macromedia Flash Communication Server MX combines powerful communication capabilities including streaming media, rich media messaging, and real-time collaboration. Streaming media features let developers integrate streaming video and audio with motion graphics in a customizable player environment for a new level of multimedia presentation on the Internet. With rich media messaging features such as multi-way, multi-user video and audio chats, developers can add engaging live, human interactions and instant messaging to their websites. The real-time collaboration features, including the powerful Shared Object technology, enable multiple users to share live white boards and other real-time data in the context of an application. For more information, go to www.macromedia.com/go/flashcom/.

About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!’s global network includes 25 World properties and is available in 13 languages.

About Macromedia
Macromedia (www.macromedia.com) empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that radically improves the Internet experience.