MACROMEDIA ANNOUNCES 2005 MAX AWARD WINNERS
Awards highlight achievements in delivering great digital experiences
Macromedia MAX 2005 – Anaheim, CA – October 18, 2005 - Macromedia, Inc. (Nasdaq: MACR) today announced the winners of the 2005 MAX Awards, which recognize the top digital experiences built with Macromedia technology. Attendees at MAX 2005, the annual conference for Macromedia customers, selected New Line Cinema's "Crash This Trailer" website as the People's Choice award winner from 16 finalists across eight categories. Developed by Tequila Sydney with Macromedia Flash, the site allows visitors to "crash" the trailer for the new film, "Wedding Crashers," as well as upload a picture and become one of the five major characters in the trailer.
"We're consistently amazed and inspired by our customers' groundbreaking work," said Stephen Elop, CEO, Macromedia. "It's an honor to have the opportunity to acknowledge their cutting-edge achievements in driving great experiences on the Internet and digital devices with the 2005 MAX Awards."
Winners and finalists for the 2005 MAX Awards were selected by a team of Macromedia judges based on design and development, usability, application of Macromedia technology, and brand building.
For more information on 2005 MAX Awards finalists and winners, please visit: http://www.macromedia.com/go/maxwinners.
The winners, by category, are:
Advertising and Branding Experience
Royal Caribbean International – Freedom of the Seas Microsite
Royal Caribbean's new ship, "Freedom of the Seas," is scheduled to hit the water in June 2006. In anticipation of the maiden voyage, Arnold Worldwide / IQ Interactive developed a website using Macromedia Studio with Flash Professional that keeps visitors up-to-date on the ship's construction progress. Utilizing 3-D architectural renderings supplemented with full motion video and seamless composites into the scenes, developers created an immersive experience that literally puts viewers aboard the ship.
Business Experience
SAP – SAP Analytics
The SAP Analytics site includes more than 100 analytic applications that development and solution management teams built with Macromedia Flex and SAP NetWeaver Visual Composer in less time than any other product in the SAP portfolio. SAP developed a visually appealing site that is easy to modify and use, while making business intelligence appropriate and consumable by the average business user.
Customer-Facing Experience
Converse – Converse One
Converse uses Flash for an online sneaker configurator and a unique Converse One experience. With the design and interface of the site developed by ZAAZ and the incorporation of Nike's reusable middleware architecture created by R/GA, customers are able to design and purchase the perfect pair of Converse footwear, starting with the classic Chuck Taylor All Stars.
Education and Non-Profit Experiences
University of Texas, Center for Energy and Environmental Resources – Trajectory Tool
The state-mandated Corpus Christi Air Monitoring and Surveillance Camera Installation and Operation Project gives citizens of Corpus Christi, Texas, the ability to track airborne particles and air pollutants over their city. Built by the University of Texas at Austin's Center for Energy and Environmental Resources with Flash, Macromedia Dreamweaver, and Macromedia ColdFusion, this trajectory tool provides near real-time data from a number of air monitoring stations, as well as the ability to zoom in on a certain section of the city.
eLearning Experience
BMW AG – MINI World Challenge
In order to provide learning opportunities for MINI sales and service personnel, BMW AG released the innovative, Flash-based MINI World Challenge, developed by Interone Worldwide GmbH - Hamburg. Over a six month period, more than 2000 participants from 20 countries had the opportunity to test their MINI knowledge with quizzes that balanced learning, competition, and knowledge testing in an engaging MINI atmosphere.
Government Experience
Airservices Australia – Flying Around
Created by Airservices Australia with Flash, Dreamweaver, Macromedia Fireworks, and Macromedia FreeHand, Flying Around is an informational website and interactive visual guide to increase pilots' awareness in and around controlled airspaces. The site helps pilots operate safe and effective flights by providing interactive charts, aerial photos showing new geography of the landscape, specific information on each capital city, and controller tips about hazards in areas of controlled airspace.
Media, Entertainment, and Gaming Experiences
New Line Cinema – Crash This Trailer
Developed by Tequila Sydney with Flash, New Line Cinema allows site visitors to "crash" the trailer for their new film, "Wedding Crashers." Visitors can upload a picture and become one of the five major characters in the trailer. Flash animates the user's face, making it seem as if they are Vince Vaughn or Owen Wilson.
Mobile Experience
Dolce & Gabbana – D&G For Realovers
Dolce & Gabbana's D&G For Realovers game, designed by Interpreting.it S.r.l. with Flash, Fireworks, and FreeHand, reaches customers all over the world. Users can enjoy this rich, cross-platform game on their PDAs and Macromedia Flash Lite enabled mobile phones in addition to desktop computers.
2005 MAX Special Achievement Award
Tian Tian
A 2005 MAX Special Achievement Award for design was presented to Tian Tian, a Flash designer living and working in China. She uses Flash for her site, http://www.TinaFlash.com, and creates stunning animation shorts presenting fantastic worlds where nature and technology intersect. Founded in early 2003, her Tian Tian Studio boasts many leading brand-name customers in China and focuses on animation, cartoons, and mobile Flash content.
ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences — on the Internet, on fixed media, on wireless, and on digital devices.
