Application: Audi Academy: Log On To Your
Customers' Experience
Developer: The
Cobalt Group
Products Used: Macromedia Flash and Dreamweaver
The Log On to Your Customer's Experience online training application has an attractive, easy to use interface which enables intuitive navigation while reflecting the sophistication of the Audi brand. By structuring the content in the form of a case study the developers put a broad array of information into a manageable context. The plethora of additional information from other websites and Audi sources integrates well into the flow of the case study and provides the learner with concrete resources to refer to during real-life situations. Simulations, webquests and clever audio use put the user directly in the role of the sales team member. What might have been a dull presentation of fact after fact becomes intriguing as the learner tries to figure out how to sell to a specific customer. The users interactions in the simulation directly determine whether or not the potential customer chooses to buy from Audi.
